Our Story

For the past 45 years, over 200 million people have trusted Inverness for safe and gentle ear piercing. Our system is used in jewelry stores, department stores, salons, pharmacies, doctors’ offices, and body piercing shops in over 70 countries worldwide. 

Before Inverness was established in 1974, most ears were pierced at home using an ice cube and needle, or in the doctor’s office with a loud piercing gun. As an alternative, Inverness engineered a unique, medically hygienic system that pierces ears in 3 Easy steps: Cleanse, Mark, Pierce. Our sterile fully encapsulated piercing earrings and exclusive Inverness Safety Back provide peace of mind and the gentlest ear piercing experience possible. 

In 2012, we were proud to become part of the Richline Group, a subsidiary of Berkshire Hathaway and the USA’s foremost, financially-strong manufacturer, distributor, and marketer of jewelry.

1-2-3

Pierce ears in 3 Easy Steps with Inverness: Cleanse, Mark, Pierce.

70+

Inverness is sold in over 70 countries worldwide direct to retailers or through our authorized distributor partners

200+ Million

To date, we have pierced over 200 million pairs of ears.

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Our Piercing System

We are committed to making sure your ear piercing experience is the best it can be by providing the safest, most technologically-advanced ear piercing system available.

Our system safely & quickly pierces ears in 3 EASY STEPS using a gentle, hand-pressured instrument and sterile, pre-sealed, hypoallergenic piercing earrings.

You may see other ear piercing systems on the market, but only Inverness has:

Fully enclosed Sterile Earring Capsules

Our pre-sterilized earring capsules ensure the safest ear piercing possible by preventing the piercing earring and Safety Back from being exposed to possible contaminants prior to piercing.

Exclusive Inverness Safety Back

Our Exclusive Safety Back shields the sharp piercing tip and prevents the earring back from being squeezed too tight. This provides ample space and airflow while the piercing heals.

Three Easy Steps

With Inverness, ear piercing really is as easy as 1,2,3. See our safe & gentle process in this short video.

Inverness Aftercare Solution

Our care doesn’t stop once your ears are pierced. Inverness Aftercare Solution is specially formulated to soothe and cleanse your newly-pierced ears without the drying or chapping that can come from using rubbing alcohol or hydrogen peroxide.

 

  • Dermatologist-tested and proven non-irritating
  • Vegan
  • Cruelty Free